Online Marketing Basic

Many  people have interest in Online Marketing, want to have Business Online but don’t know how or where to start, some already tried Online Marketing but they failed many times and give up. 

The lack of knowledge,patient, perseverance, dedication, determination will bring you failure.

Don’t just give up easily before you give yourself a chance to succeed.

This page will Guide you step by step and bring you idea on how to be an Online Marketer.

Below are the Tools used by Online Marketer.

    1. Debit/Credit Card.
    2. Payment Processors
    3. Capture Page/Lead Capture Page
    4. AutoResponder
    5. Website/Domain Name
    6. Traffic Exchange
    7. Safe List
    8. PPC/Pay Per Click
    9. PTC/PAy to Click
    10. Email Marketing
    11. Video Marketing
    12. Offline Marketing
    13. Cryptocurrency eg. Bitcoin

Debit/Credit Card and Payment Processors.

For  neophytes,  all of Online Marketers or they call it Online Entrepreneur are using Visa/MasterCard Credit/Debit Card and Bank Account and Online Payment Processors.

What’s the used of Credit/Debit Card?  buy or pay online, fund your Payment Processor using Debit/Credit Card and you can also withdraw the fund from your Payment Processor directly to your Debit Card/Bank Account.

What is Online Payment Processor?are the financial institutions that work in the background to provide all the payment processing services used by an online merchant. These companies usually have partnerships with other companies that directly deal with consumers or merchants.

The payment processor connects to both the merchant account and payment gateway, quickly passing information back and forth, keeping it secure and almost instantaneous for the end user.

Payment processors make reselling agreements with payment gateways or merchant account providers in order to provide their services directly to internet merchants. Some payment processors do provide direct merchant services, but most companies focus on processing payments only.

In Short,by using this Payment Processors you can send and received money online,send money to your bank account or other user of same Payment Processor, received money from other user or from Online Business/Company/Merchant that you work with.

Some payment processor used email address to send and received money and some are using only the USERNAME.

Best example of this  Online Payment Processors are PAYPAL, PAYZA,SOLID TRUST PAY, PERFECT MONEY,COINSPH

It is important to have all  this  because every Online Program offered a different Payment Processor.

If you don’t have this Payment Processors Account yet click below links and sign up for free. The registration process takes only 2-5 minutes.

Lead Capture Page/Splash Page/Squeeze Page

Lead Capture Page is important to an Online Marketer in building your own email list for future prospect whatever you are selling online.

Lead generation landing pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time.

The basic way to get prospect in your campaign is to expose people to your Lead Capture Page through  Advertising which will crafted  with well entice message  to give you their name and email address.

The advertising is as an important element of the campaign .Without the advertising you have no way to get people to join your list.

There is a saying “The Money is in the List’.

Lead Capture Page and Auto Responder is a perfect partner.Why? Read below

AutoResponder –is a service which allows you to automatically send out emails to a group, or to several different groups, of people, subscribers sign up to receive emails from you. once the emails are written, the sending process is automatic. using email in this way is an astonishingly effective way to communicate.

In the campaign ,the sign up form is  attached to Lead Capture Page which will the prospect enter their Name and Email Address. After the prospect enter their information the Autoresponder will do the work, It will send message to the prospect a series of automatic follow ups ,daily,weekly and monthly depending on the setup.

Example of Company with Capture Page,Autoresponder ,Web Hosting product is “ All in One Profits”. The company will also teach you step by step how to used the product.

If you want to start an Online Business there’s a group of Online Marketers that will help you build your downline .”New Concept AIOP Team” the team will help you get paid sign ups under you. Earn while you learn!

Website/Domain Name 

Owning a website is like branding yourself to World Wide Web. Those people who know you or know your site will keep visiting your website to look for opportunity ,what’s new and look for an update.

The more people visit your site everyday the biggest of chances for more sales whatever business you offer.

P.S. Having a website don’t require to be a technical expert or a web master.

Traffic Exchange

a type of website which provides a service for webmasters in exchange for traffic. It is similar to the autosurf concept with the exception that traffic exchanges usually use a manual rotation.

The exchange of web traffic on the basis of “if you visit my site I visit yours”.

There are many sites which offer Traffic Exchange as a service to their members and provide a no cost way to acquire visitors. Webmasters simply have to join and submit their own website on a traffic exchange site to participate. They can then earn credits by clicking on ads which direct them to websites of other members. According to their earned credit count they have their website advertised to other users within the exchange. That is, the more they visit other websites the more their own website is advertised to other members.
Certain exchange websites permit you to sell or trade your credits for cash.

These types of programs typically benefit the small business marketers who prefer free or low-budget advertising. On the other hand the quality of the traffic is as low as it can get because the motivation of visitors is not interest in the subject of the site but only to generate credits for their own advertisement. Therefore conversion rates are mostly out-the-bottom.

Traffic Exchanges may not cost money but for sure they cost time and most serious webmasters consider them as a waste of time and stay away.


Consists of the name and email addresses of Internet users who have specifically agreed to receive emails from other members on this list. It is basically a community of Internet marketers who have joined to profit from one another by mutually exchanging marketing messages.

A membership site which allows members to send email ads to one another. This means that you are able to email an advertisement to the entire membership of a safe list and in exchange you agree to receive email ads from other members of the safe list. Safe lists also have other forms of advertising like text ads and banners etc.

Safe lists are credit based mailers, meaning that you can email the amount of members based on how many credits you have in your account. There are 2 ways to get credits, you can buy credits (become an upgraded member) or you can read other members email ads and click on the credit link within the email. This credit link takes you to their site and you get credits added to your safe list account for doing so.

There are many free members, meaning they must spend some of their time visiting your websites in order to earn enough credits to send their own ads. That means you are almost guaranteed traffic, as long as your emails are eye catching and interesting to the other members.

Pay Per Click/PPC

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Paid to click (PTC) is an online business model that draws online traffic from people aiming to earn money from home. PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement.

The PTC model shares some similarities with pay to surf as both of these models utilize referral marketing as a promotional method. Furthermore, the PTC model is usually combined with a variety of additional ways to earn, such as completing surveys and simple tasks, playing games, shopping, etc. Users can then redeem their earnings for cash through payment processors as well as a variety of gift cards.

Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing. Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical email messages.

The act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.


Video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts,video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

Offline Marketing

Given the Internet’s tremendous rise in popularity, today’s marketers refer to other media channels that aren’t connected to the World Wide Web as “offline.” Offline marketing strategies utilize offline media channels to create awareness of a company’s products and services.


A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange using cryptography to secure the transactions and to control the creation of additional units of the currency.Cryptocurrencies are classified as a subset of digital currencies and are also classified as a subset of alternative currencies and virtual currencies.

Bitcoin became the first decentralized cryptocurrency in 2009. Since then, numerous cryptocurrencies have been created.These are frequently called altcoins, as a blend of bitcoin alternative.Bitcoin and its derivatives use decentralized control as opposed to centralized electronic money/centralized banking systems. The decentralized control is related to the use of bitcoin’s blockchain transaction database in the role of a distributed ledger.


14 thoughts on “Online Marketing Basic”

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